When you run a local business in Portland, it’s important to do everything in your power to attract more customers so you can earn more revenue. Marketing, product development, customer service, and much more are all important pieces of the puzzle to ensure your business keeps growing.

But what about search engine optimization, or SEO? If you’re already getting a decent amount of traffic, or if your business isn’t online-based, you may not think SEO is that important. However, SEO can actually provide a lot of value for your business in a number of ways, no matter what industry or business model you’re using.

Keep reading to learn the top four ways your company can benefit from optimizing local SEO in Portland.

#1. SEO Increases Your Online Visibility

One of the most important benefits of SEO is that it can increase your business’s online visibility. After all, that’s the entire point of SEO — making your website rank higher on search engine result pages so that more people can see it. 

Research for Backlinko says that out of all the results people get when they search something on google, 54% of clicks go to just the top 3 results. That means if your website isn’t ranking high, you’re missing out on valuable traffic.

#2. SEO Can Help You Reach the Right Audience

While getting clicks and traffic is great, they don’t do you much good if they’re coming from the wrong people. Clicks from people who have no real interest in purchasing your product, or people who were searching for an entirely different product don’t actually help you bring in more revenue, even if they do help your traffic metrics.

Fortunately, SEO isn’t just about boosting general traffic and visibility. An experienced Technical SEO Agency can provide customized solutions for your industry, niche, and your customer’s pain points. This ensures that you get an increase in traffic and visibility from people who may actually turn into paying customers.

#3. SEO Helps You Beat the Competition

Conventional wisdom states that no matter what kind of marketing tactics you use, the company with the best product should win in the end. However, in real life, this isn’t quite the case — especially when competitors are offering very similar products.

SEO can help give you an edge over even the best competition by helping you appear in front of your competitors. When people search for a keyword related to your business, it’s very likely that they’ll click the first result they see. If that result is your website, you’ve just earned a valuable customer that may have gone to your competitors otherwise.

#4. SEO Provides Long-term Value

Although SEO is often marketed as a quick fix to problems with traffic and sales, it actually works best as a long-term investment. In fact, good SEO will actually help you more and more as time goes on, even if you don’t have anyone upkeeping your SEO tactics.

This is because SEO is self-perpetuation. When your initial SEO services help your website rank higher, the boost in traffic and authority that results in actually communicates that your website is valuable to a search engine. This makes it so that the search engine will rank your website even higher in the future — without you even having to do anything else.

Conclusion

SEO can provide a lot of value and help your business grow in a number of ways. If you’re not yet doing SEO, now is the time to start. If your website isn’t up to date and needs to be refreshed, you’ll want to do that first. Do a Google search for Portland website development to get a short list of companies that specialize in website development and are already ranking on search – they may be the best to get you a new website and get SEO results.

Jane