With employees returning to the workplace, a massive adjustment is happening across the country, and adjusting to office and cubicle life is not the only change people are dealing with. How to dress for the office and workplace, believe it or not, is turning out to be a big difficulty as well. After almost two years of working remotely, many have gotten rid of their heavy closet portfolios of work-related business attire, and traded their apparel in for hoodies, comfy pants, and sneakers, among other favorites. Now, coming back in, many are finding it hard to switch back to traditional office wear.

Make the Return to the Office Easy in Terms of Apparel

Companies, however, can make it extremely easy for their folks to adjust. Branded workwear provides a uniform look that everyone recognizes, provides an acceptable appearance in the office, and also gives workers a far more comfortable choice than the suit and tie, stuffy collar shirts, and formal blouses or jackets. Instead, providing a set color pattern representing the company and using three simple choices of a branded short-sleeve and long-sleeve polo or a branded button-down shirt, the guesswork is removed entirely. Further, employees look professional and have a tight appearance in front of outsiders and customers as well. It’s a win-win for everyone involved.

Walking Marketing at Minimal Cost Versus Traditional Advertisement

Remember, branded workwear also acts as a work, functional advertisement for a business. Half of the marketing is awareness. When people are on the way to work, out for lunch, or stopping at the grocery store after work, and still wearing their workwear, they effectively broadcast the company name and brand everywhere they are visible. Normally, companies pay thousands of dollars on TV channels for the same exposure.

Custom Work Uniforms in CT, NY, and CA All Have a Unifying Influence

Branded workwear is also positive in bridging the gap between generations. Especially now, when the workplace realizes a significant transition thanks to older workers deciding to quit earlier than expected and not return, those who remain are surrounded by a large number of newer and much younger workers left and right. Uniforms help bring teams together, regardless of age differences. They break down the clothing and fashion differences, and instead, people work as connected teams versus individuals. The related psychology works on the natural, and when people feel part of a team, they work more to avoid failing their partners. So, whether you’re looking at custom work uniforms in CT for the sales team, or branded uniforms in WA for the shipping warehouse, the effect is the same regardless.

Don’t Penny-Pinch the Branded Uniform

Companies shouldn’t make the mistake of expecting employees to pay for the uniform either. It should be provided. Again, as noted above, a happy employee with a visible brand is a walking billboard for the company. When people walk up to the person and ask about where they work, do you want that employee to be positive about the brand or negative? It could affect your next sale. Penny-pinching on uniforms is just a silly perspective. Remember, the cost is maybe a single percentage digit versus what would otherwise be paid to a commercial advertising agency for the same exposure per customer.

Branded workwear can go a long way for a company or even a non-profit organization. Just think creatively and a small investment can be used to produce multiple benefits for your organization, from morale-boosting and generation-gap dissolving to finding new customers everywhere your employees are seen.

Jane