Hundreds of millions of people worldwide have some form of disability, which makes it difficult for them to use the internet. As a result, websites that are inaccessible to these people are missing out on a huge potential market, according to accessiBe. Accessibility features make websites usable by everyone, regardless of ability. This article will discuss twelve benefits of web accessibility for the disabled.

1. Increased market share

Having an accessible website means not excluding a huge potential market. People with disabilities have spending power and are more likely to use businesses that cater to their needs.

2. Improved search engine optimization

Search engines are increasingly taking into account web accessibility when ranking websites. Therefore, making your site accessible can improve your search engine optimization (SEO).

3. Reduced legal risk

There have been several lawsuits against companies with inaccessible websites. These suits are expensive and can damage your reputation. Making your site accessible can help you avoid these risks.

4. Improved customer satisfaction

People with disabilities are more likely to be satisfied with a website that caters to their needs. This can lead to improved customer satisfaction and loyalty.

5. Increased customer retention

People with disabilities are more likely to use a website accessible to them. This increased usage can lead to increased customer retention.

6. Improved brand image

An accessible website shows that your company cares about people with disabilities. This can improve your brand image and make you more attractive to potential customers.

7. Improved employee productivity

Employees with disabilities are more likely to be productive if they can use the company website. This increased productivity can lead to cost savings for your business.

8. Improved social media engagement

People with disabilities are more likely to share content on social media if it is accessible to them. This increased engagement can lead to more traffic and higher conversion rates.

9. Increased sales

Making your website accessible can increase sales by allowing more people to use it. This can be especially beneficial for businesses that sell products or services online.

10. Reduced customer support costs

People with disabilities are more likely to need help when using a website. In addition, having an accessible website can reduce the amount of customer support you need.

11. Improved usability for all users

Making your website accessible can improve its usability for all users, not just those with disabilities. This can lead to increased traffic and higher conversion rates.

12. Increased competitive advantage

An accessible website gives you a competitive advantage over businesses that do not cater to people with disabilities. This can lead to increased market share and improved profitability.

13. Better ROI from web design and development

Making your website accessible can improve the return on investment (ROI) from your web design and development. This is because you are catering to a larger audience and improving your site’s usability.

14. Increased number of website visitors

People with disabilities are more likely to visit a website accessible to them. This can lead to increased traffic and higher conversion rates.

15. Increased customer satisfaction

People with disabilities are more likely to be satisfied with a website that caters to their needs. This can lead to improved customer satisfaction and loyalty.

Jane